Fractional Marketing.
Permanent Impact.

About us

Flare is a recruitment marketing specialist consultancy managed and delivered by me, Daniel Evans. After 17 years working within recruitment businesses to build and grow marketing functions, I’ve created Flare to help you get more bang for you buck from marketing.

About Flare.

Flare is me, Daniel Evans, and I’m a Fractional CMO to the recruitment industry.

After 18 years working within recruitment businesses to build marketing functions, I now help recruitment leaders to understand, embrace, and unleash the power of recruitment marketing.

When you work with me you get a high-touch, strategic marketing solution that helps you identify and solve the problems that are slowing down your growth trajectory.

About us

Flare is a recruitment marketing specialist consultancy managed and delivered by me, Daniel Evans. After 17 years working within recruitment businesses to build and grow marketing functions, I’ve created Flare to help you get more bang for you buck from marketing.

Work with Flare.

Strategy

I’ll guide you through the process of defining your ideal customers, articulating your value proposition and creating a sound strategy that provides the foundation for future success. 

Get a strategy that drives activity, engages sales teams and delivers measurable results.

Marketing Delivery.

Marketing is about action. Consistent project and campaign delivery, underpinned by a solid strategy, is what makes the difference between building awareness, and achieving results. 

Put your key projects and campaigns in experienced hands to ensure you get the results that impacts growth.

Marketing Mentoring.

If you have a marketing function that needs strategic direction, I provide a mentoring framework for ambitious marketers.

From planning to reporting, I'll  upskill your marketers and make them comerically aware so they have  the ability to deliver, communicate, and report on successful marketing campaigns.

Marketing Strategy.

I’ll use my 18 year’s experience to guide you through the process of defining your ideal customers, articulating your value proposition and ensuring everyone is engaged and bought into the marketing strategy.  

Whether you need a plan creating from scratch, or fresh impetus on your existing activity, I’ll give you full transparency and clear metrics to achieve revenue growth.

Marketing Delivery.

Marketing is about action. Consistent project and campaign delivery, underpinned by a solid strategy, is what makes the difference between building awareness, and achieving results. 

Put your key projects and campaigns in experienced hands. From value proposition to content strategy, you’ll get transparency, communication, and commitment that engages sales teams and deliverers results.

Marketing Mentoring.

If you have a marketing function that needs additional support and strategic direction, I provide a mentoring framework for ambitious marketers.

I’ll work with your marketers on planning and reporting alongside technical marketing competencies. I upskill marketers whilst making them more commercially aware and give them the ability to deliver, communicate, and report on your marketing success.

Questions?

Check out the frequently asked questions. Can’t find what are you looking for?

Is there a free tier?

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How much does it cost if I need more?

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Is CloudAI also available for Enterprise?

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What does success look like for CloudAI?

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How many active users are available in the free plan?

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Who is CloudAI service designed for?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

“Daniel is an outstanding recruitment marketer. After a 60-minute review, he presented an initial proposal aligned with our growth plans and then invested time in understanding our business through workshops and direct client and candidate interactions.

His experience makes a significant difference to our business. Every conversation sparks excitement about our current projects and the roadmap ahead. I highly recommend Daniel to both early-stage and mature recruitment businesses.”
Matthew Codd
Co-Founder
Cosmic Partners
"Dan is a rare strategic mind in the recruitment marketing space – with a particular talent for pulling together clear and well structured plans to actually get you from A to B. He’s what any CEO is looking for – put simply someone who can get things done."
Jamie Woods
CEO
JCW Group
“Daniel bought a whole new side to how I work and it had a direct positive impact on my business. The 6 years we worked together were brilliant and I would highly recommend him to any business looking for a motivated, and 'outside of the box thinker' marketeer.”
Thomas Lovell-Butt
Head of Talent
Chewy Inc
“I can't overstate how much I learnt from Daniel. Not only is he an incredibly passionate and proficient marketer, but he also has a level of professionalism and understanding that makes him an excellent manager.”
Nathan Fenton
Marketing Manager
Roc Search

FAQs.

How does it work?

I typically work in 2 ways, or in a combination of both.

Firstly, there’s project work. That’s where you pay an agreed amount for me to deliver a set project, strategy, or planning. That’s completely dependant on your requirements.

The other way is with a monthly retainer, where I agree to a set number of days per month. With that we’ll agree the work to be delivered, but there’s also flexibility for us to change the focus monthly to best support your needs. All in all, whatever you need, we’ll find a way to give you maximum value, in the most transparent way possible.

What does it cost?

There’s no one size fits all. But what I’ll do after the discovery process is provide you with a range of options both in terms of service delivery, and cost. This can include a one-off project cost, and/or a monthly ongoing cost – completely dependant on your needs.

Will we work with you, or someone else?

I’ll be your point of contact throughout. Whilst I have a number of specialists I work with to deliver specific requirements, all of your communication will be with me, and I will be the one working with you to create and deliver against your marketing needs.

We already have a marketer, so why would we need you?

Sometimes, we don’t know what we don’t know. If you have a relatively junior marketer, either junior in their career or within the recruitment industry, they probably won't have the range of skills and understanding that I’ve built from 18 years in recruitment marketing.

I can work with them in either a mentoring capacity, or to support them in the deliver and execution of the marketing plan. Giving you peace of mind that your marketing investment will deliver a return.

Why do I benefit from working with someone with 18 years experience?

I started my career at Hays in 2006 and since then I’ve built marketing departments and teams in SME recruitment business. That’s 18 years focused on bridging the gap between sales and marketing.

I’ve delivered millions in GP. And I’ve also made a lot of mistakes. You'll benefit from both.  An experienced, proven marketer you can trust.

We don’t have any marketing, why do I need it?

No doubt, you’re already doing a lot of marketing. It’s probably just not coordinated or consistent.

Your company and consultant LinkedIn activity, your email outreach and BD activity. It’s all part of the world of marketing. Working with me will give you an opportunity create tangible marketing activity that engages sales teams and provides measurable results.

Are you a full service agency?

No. I'll be the first to admit I'm not a full-service marketing agency.

I'm a fractional CMO that provides you with strategic support, strategy, and execution.

I work with a maximum of 5 clients at a time so you will always get a touch solution. We've all been wowed by someone at the sales stage and never seen them again. You won't get that with me. I'll always be your point of contact and responsible for the quality of the work, an the results.

What type of businesses do you work with?

Since becoming Fractional CMO I've worked with a large businesses on updating strategies, early stage startups, and I've worked with new ventures to help them launch.

In short, if you have an idea, startup, or SME recruitment business, I can help. And if you're not sure, just request a marketng review and see for yourself.

“Daniel's strategic vision, creativity, and unwavering commitment to driving results have transformed our marketing efforts. I wouldn't hesitate in recommending Daniel and Flare Marketing.”
Jamie Woods
CEO
Search Capital
Marketing strategy
Marketing strategy
Value proposition
Budget creation & benchmarking
Process implementation
Cross promotion
Content creation
Influencer marketing
Marketing
Strategy
Hyper growth
Network distribution
Cross promotion
Content creation
Influencer marketing
“Daniel's ability to create results focused marketing strategies that engaged sales teams, were integral in supporting our growth, and a huge factor in us achieving our MBO.”
Chris Bartlett
Former CEO
GCS Recruitment

Everything in one place

Content creation

Meet the most powerful team that will skyrocket your audience by generating the right content

Influencer marketing

No more back and forth with partnerships. We provide you the best network for marketing.

Social media strategy

Win against the social media algorithm and become a leader in your industry starting today.

Content creation

Meet the most powerful team that will skyrocket your audience by generating the right content

Questions?

Check out the frequently asked questions. Can’t find what are you looking for?

Is there a free tier?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

How much does it cost if I need more?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Is CloudAI also available for Enterprise?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What does success look like for CloudAI?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

How many active users are available in the free plan?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Who is CloudAI service designed for?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

How much is your marketing delivering?

Benchmark your marketing with a free 30 minute marketing review.

Book your free session
“Daniel bought a whole new side to how I work and it had a direct positive impact on my business. The 6 years we worked together were brilliant and I would highly recommend him to any business looking for a motivated, and 'outside of the box thinker' marketeer.”
Thomas Lovell-Butt
Head of Talent
Chewy Inc
“I can't overstate how much I learnt from Daniel. Not only is he an incredibly passionate and proficient marketer, but he also has a level of professionalism and understanding that makes him an excellent manager.”
Nathan Fenton
Marketing Manager
Roc Search