About Flare.

Flare is a recruitment marketing specialist consultancy delivered and managed by me, Daniel Evans. I created Flare to provide support for recruitment marketers, and to use my experience to give businesses an opportunity to create strategies and tactics that engage sales teams, and provide measurable results. Whether you need a one-off project, or ongoing support, I'm here to ensure you get maximum return from your marketing investment.

My background.

I started my recruitment marketing career at Hays back in 2006, before the ‘08 recession, where my job was to create job adverts for magazines and newspapers. A million miles from how we see marketing today!

For the past 18 years I’ve worked in-house, and since 2012, I have built marketing functions from scratch, grown teams, managed P&Ls, and most importantly, delivered consistent value to the businesses I’ve worked with.

Client engagement, candidate attraction, and employer branding, I’ve (near enough) done it all. And I’ve always done it in a way that engages sales teams. That’s a key part of the job I love. Seeing the transformation of a business as it starts to engage in marketing, see results from marketing, then become a real champion of marketing.

I wanted to be a marketer since I was 17 (thanks to a business studies course at sixth form), and I couldn’t think of a better industry to do it in than recruitment.

- Daniel

Services.

Strategy

Delivery

Mentoring

The work I deliver includes.

Marketing Strategy
Value Proposition
Brand Positioning
Defining Ideal Customer Profiles
Process Implementation
Budgeting and P&L Management
Comeptitor Analysis
ROI Analysis

Project Delivery
Client Engagement Campaigns
Candidate Attraction
Content Marketing Strategy
Personal Branding
Marketing Team Planning
Coaching & Mentoring

Sector experience

With over 17 years of recruitment marketing experience, I can confidently say that I’ve been there, done it, and (nearly) seen it all.

I worked in recruitment marketing positions in-house from 2004 through to 2018, within multiple high-growth companies. I’ve been part of three due diligence processes that resulted in acquisition and investment, and I’ve also grown marketing teams from scratch through to global departments.

For a full breakdown of my professional experience, I recommend looking at my LinkedIn profile (and of course, sending me a connection request!)

I’ve had the benefit of working within the following sectors:

Life Sciences
FinTech
Construction
IT & Technology

Energy
Finance
Legal

The dream team

We have spent years scaling start-ups, building out digital experiences and working at big tech – including Google, Amazon, Fitbit, D2L, Typeform, Lazer, and Redbull.