Services.
As a Fractional CMO, I operate as your external marketing leader, without the full-time cost.
I help recruitment leaders to build measurable marketing functions that are aligned with your growth strategy. You’ll get a high-touch, strategic marketing solution that helps you identify opportunities and efficiencies, and creates a process that aligns sales and marketing.
In short, we'll use marketing to help you solve the problems that are slowing down your growth trajectory.
Marketing strategy.
A lot of businesses see marketing’s need to be ‘busy’ as much more important than being strategic.
As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.
Defining Ideal Customers
Content
Strategy
Value
Proposition
Process
Implementation
Project
Delivery
Campaign
Management
Tactical Marketing Implementation
Website
Delivery
Marketing delivery.
Marketing is about action. Consistent project and campaign delivery, underpinned by a solid strategy, is what makes the difference between building awareness, and achieving results.
Put your key projects and campaigns in experienced hands. From brand positioning, content creation, or website projects, you will have the transparency, communication, and commitment that ensures smooth delivery and quick results.
Marketing mentoring.
Have an existing marketing function but want to provide some additional support and strategic direction? Then this is right up your street.
Available as a focused upskilling and strategic planning process, or ongoing mentoring, I’ll work with your team to provide career planning, target setting, marketing planning, budgeting, and more. Giving you the peace of mind that your marketers will be equipped to tangibly support your business growth.
Career
Planning
Target
Setting
Performance
Benchmarking
Skills
Development
Strategy
Strategy is a word I have a love/hate relationship with. Because a lot of people confuse strategy and tactics. And a lot of business see marketing’s need to be ‘busy’ as much more important than being strategic. As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.
- Brand Positioning
- Marketing Planning
- Budget Creation & Benchmarking
- Process Implementation
Execution
Marketing is about action. Consistent project and campaign delivery, underpinned by a solid strategy, is what makes the different between building awareness, and achieving results. Flare Execution puts your key projects and/or campaigns in experienced hands. From brand positioning, email automation, or website projects, you will have the transparency, communication, and commitment that ensures smooth delivery, and quick results.
- Project Delivery
- Campaign Management
- Website Build
- Tactical Marketing Implementation
Mentoring
Have an existing marketing function but want to provide some additional support and strategic direction? Then this is right up your street. Available as a focused upskilling and strategic planning process, or ongoing mentoring, I’ll work with your team to provide career planning, target setting, marketing planning, budgeting, and more. Giving you the peace of mind that your marketers will be equipped to tangibly support your business growth.
- Career Planning
- Target Setting
- Performance Benchmarking
- Skills Development
Fractional CMO
You might already have a NED, or fractional CFO, but have you considered a fractional CMO (chief marketing officer)? The Flare Fractional CMO offering gives you executive-level experience without the executive-level cost. As fractional CMO, I’ll work with you and your existing marketing function to sharpen your strategy, benchmark your budget, and help you create a team that delivers an impact to your bottom line.
- Marketing Benchmarking
- Strategic Oversight
- Structure & Systems Optimisation
- Marketing Measurement
Strategy
Strategy is a word I have a love/hate relationship with. Because a lot of people confuse strategy and tactics. And a lot of business see marketing’s need to be ‘busy’ as much more important than being strategic. As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.
- Inbound Marketing
- Execution
- Account-Based Marketing
- Automation
- Market Research
- Effectiveness Reports
Strategy
Strategy is a word I have a love/hate relationship with. Because a lot of people confuse strategy and tactics. And a lot of business see marketing’s need to be ‘busy’ as much more important than being strategic. As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.
- Inbound Marketing
- Execution
- Account-Based Marketing
- Automation
- Market Research
- Effectiveness Reports
- Inbound Marketing
- Execution
- Account-Based Marketing
- Automation
- Market Research
- Effectiveness Reports
Strategy
Strategy is a word I have a love/hate relationship with. Because a lot of people confuse strategy and tactics. And a lot of business see marketing’s need to be ‘busy’ as much more important than being strategic. As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.
- Inbound Marketing
- Execution
- Account-Based Marketing
- Automation
- Market Research
- Effectiveness Reports
- Inbound Marketing
- Execution
- Account-Based Marketing
- Automation
- Market Research
- Effectiveness Reports
Astronomically services that drive your success
Cross promotion
Cross promotion is a must have that will make you win in the long term faster than ever.
Social media strategy
Win against the social media algorithm and become a leader in your industry.
Influencer marketing
No more back and forth with partnerships. We provide you the best network for marketing.
How much is your marketing delivering?
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