Services.

As a Fractional CMO, I operate as your external marketing leader, without the full-time cost. With 18 years of recruitment marketing experience, I help recruitment leaders to build measurable marketing functions and to understand, embrace, and unleash the power of recruitment marketing.

You’ll get a high-touch, strategic marketing solution that helps you identify opportunities and efficiencies, and creates a process that aligns sales and marketing. From increasing GP through client campaigns or getting consultants to better utilise your marketing tactics, I’ll help you solve the problems that are slowing down your growth trajectory.

Marketing strategy.

Strategy is a word I have a love/hate relationship with. Because a lot of people confuse strategy and tactics. And a lot of businesses see marketing’s need to be ‘busy’ as much more important than being strategic. As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.

Brand Positioning

Marketing Planning

Budget Creation & Benchmarking

Process Implementation

Project Delivery

Campaign Management

Tactical Marketing Implementation

Website Delivery

Marketing delivery.

Marketing is about action. Consistent project and campaign delivery, underpinned by a solid strategy, is what makes the difference between building awareness, and achieving results. Flare Execution puts your key projects and/or campaigns in experienced hands. From brand positioning, email automation, or website projects, you will have the transparency, communication, and commitment that ensures smooth delivery, and quick results.

Marketing mentoring.

Have an existing marketing function but want to provide some additional support and strategic direction? Then this is right up your street. Available as a focused upskilling and strategic planning process, or ongoing mentoring, I’ll work with your team to provide career planning, target setting, marketing planning, budgeting, and more. Giving you the peace of mind that your marketers will be equipped to tangibly support your business growth.

Career Planning

Target Setting

Performance Benchmarking

Skills Development

Marketing Benchmarking

Strategic Oversight

Structure & System Optimisation

Marketing Measurement

Fractional CMO.

You might already have a NED, or fractional CFO, but have you considered a fractional CMO (chief marketing officer)? The Flare Fractional CMO offering gives you executive-level experience without the executive-level cost. As fractional CMO, I’ll work with you and your existing marketing function to sharpen your strategy, benchmark your budget, and help you create a team that delivers an impact to your bottom line.

Strategy

Strategy is a word I have a love/hate relationship with. Because a lot of people confuse strategy and tactics. And a lot of business see marketing’s need to be ‘busy’ as much more important than being strategic. As your strategic marketing partner, I’ll guide you through the process to ensure stakeholders are engaged, your value proposition is articulated, and your tactics and budget are realistic to deliver the results your need to drive growth.

Brand Positioning
Marketing Planning
Budget Creation & Benchmarking
Process Implementation

Execution

Marketing is about action. Consistent project and campaign delivery, underpinned by a solid strategy, is what makes the different between building awareness, and achieving results. Flare Execution puts your key projects and/or campaigns in experienced hands. From brand positioning, email automation, or website projects, you will have the transparency, communication, and commitment that ensures smooth delivery, and quick results.