Bit of both, really. Flare started with me operating as a Fractional CMO setup back in late 2023, helping recruitment businesses get strategic with their marketing. But demand kept growing, so it’s evolved into something a bit bigger – a small, specialist agency that still feels like part of your team.

So yes, we do strategy. But we also deliver the lot. You’ll still work directly with me (Daniel), and I’ll still be the one getting properly stuck into your business. The only difference now? There’s a few more of us helping get it all done.

We slot into your business like an extension of your team. First, we’ll get properly under the bonnet – goals, audience, sales process, current setup – the works. Then we build a plan, agree what’s realistic, and get cracking on delivery.

Whether it’s strategy support, hands-on marketing delivery, or both, we’ll shape the setup around what you actually need.

It depends on what we’re doing and how involved you want us to be – a one-off campaign, fractional support, or fully outsourced marketing.

Most clients start with a clear scope and a monthly cost. There’s a 3-month rolling setup (with a get-out clause in month one, just in case). You’ll always know what you’re paying, what you’re getting, and what it’s meant to do.

You’ll work directly with the whole Flare team. But I’ll be your account manager (Daniel Evans). No being passed around. No junior execs. Just honest, experienced advice from someone who’s done this before and knows the recruitment space inside out.

Because good marketing helps you sell more, to better clients, more often. Simple as that. It gives your sales team a reason to pick up the phone, your brand a reason to be remembered, and your business a better shot at winning work.

We don’t do marketing for marketing’s sake. Everything we create has a job to do – whether that’s opening doors, speeding up sales, or helping you stand out in a crowded market.

Perfect. If you’ve got someone in-house, we can mentor them, take pressure off, and give them the structure and support they need to do great work. If you haven’t, we can either fill the gap for now or help you build out a proper function that works long-term.