Fractional CMO

Senior marketing thinking, without the full-time hire

From setting the strategy to supporting your team, we bring experience that helps you scale with confidence. Whether you need guidance, mentoring, or help building your function from the ground up, we’re a trusted partner recruitment businesses lean on when they want marketing to really support growth. Not just tick a box.

What we do

Strategy

Mentoring & coaching

Function planning

Strategic consulting

Strategy

Value proposition

Messaging

Audience

Competitive analysis

Planning

We help you get clear on where you’re heading and how marketing can actually help you get there. By understanding your business goals, sales targets, and budget, we build a focused strategy that’s doable, measurable, and totally in sync with what you’re trying to achieve - no fluff, just stuff that moves the needle.

Mentoring & coaching

Career planning

Development

Upskilling

Support

Feedback

We give junior marketers the support they often miss, helping them sharpen their skills, think commercially, and actually understand how marketing supports sales. Through regular check-ins and practical guidance, we create a clear development plan that builds confidence, improves output, and takes the pressure off recruitment leaders trying to manage marketing on top of everything else.

Function planning

Structure

Budgeting

Hiring

Onboarding

If you're ready to build your own in-house marketing team but not sure where to start, we’ve got you covered. From shaping the right roles and setting realistic budgets to helping you hire and manage marketers with confidence, we make sure you’ve got everything in place to build a marketing function that actually works.

Strategic consulting

Advisory

Investment

Oversight

Think of us as your right-hand marketing brain. A sounding board, guide, and mentor all rolled into one. Perfect for recruitment businesses that want to scale without winging it, we bring experienced thinking to the table, helping you make smarter decisions, avoid the usual pitfalls, and keep your marketing pointing in the right direction.

Our FCMO process

01

Setting the strategy

We start by getting understanding everything; your  goals, sales targets, budgets, the lot. Then we build a practical, focused marketing strategy that actually supports growth. Nothing vague, nothing over-complicated, just a clear plan that gets everyone on the same page and makes sense from day one.

02

Shaping the function

Once the strategy’s locked in, we help you figure out what kind of marketing setup you need to make it happen. That might mean scoping out roles, setting budgets, or supporting you with hiring. It’s about building something that fits your business now, and gives you space to grow into.

03

Guiding the team

Whether you’ve already got a junior marketer or you’re bringing someone in, we make sure they’re not left figuring it all out alone. With regular check-ins, coaching, and honest feedback, we help them grow in confidence, sharpen their skills, and stay aligned with what the business actually needs from marketing.

04

Ongoing guidance

We’re here as your marketing sounding board – someone you can bounce ideas off, sense-check plans with, or just ask the awkward stuff no one else seems to know. It’s long-term support without the full-time hire, keeping your marketing moving in the right direction and helping you avoid the usual stumbles.

FAQs

Fractional CMO

It’s senior marketing support, without the full-time cost or commitment. We plug into your business part-time, bringing strategic input, leadership, and delivery – all shaped around your goals.

Think of it as a marketing NED. We’re not here to run campaigns or post on social, but to act as your internal marketing lead – setting direction, building the team if needed, and making sure marketing genuinely supports sales and growth.

It’s more common with businesses with a marketer, but we also work with businesses looking to start their marketing journey – but what do it properly, with experienced guidance that minimises risk and accelerates success.

Perfect. That’s actually where this works really well. We mentor and support them, helping them build confidence, improve their output, and stay focused on the stuff that matters.

Absolutely. We’ll help you shape the roles you need, set realistic expectations, and even support with hiring or onboarding. The goal is to make sure you build a function that works, not just fill seats.

It varies. Some want help for a few months to get set up properly, others keep us on long-term as a trusted mentor, coach, and/or advisor. Either way, there’s no rigid contract – we scale up or down based on what you need.

That’s our sweet spot, yes. We know the space inside out – how sales teams work, what marketing gets ignored, and what actually cuts through. It means we don’t need a big onboarding session to ‘learn your industry’.

You can find out about our other services here: Outsourced Marketing. Content Marketing. Creative & Brand.